Deliberate craft measurable effect

How does your website make people feel?

  • Seen

    Is your reader the hero, or the audience?

  • Eased

    Is it effortless to understand?

  • Trusted

    Does it sound honest, human, and humble?

  • Returned

    Would someone want to come back?

A free read of your website’s warmth

Share your site and we’ll read it the way your next customer will. You’ll get a score from 1 to 100 and friendly, specific ways to help people feel seen, understood and glad they found you.

Get your Endearment Score

Takes about a minute. We’ll read your site, open your result on its own screen, and email you a copy to keep.

Fields marked are required. We’ll share your details and results with the Craft & Effect team so a real person can follow up if you’d like help. We never sell your information, and our privacy page says what we read and who else handles it.